Digital Marketer

About the role

Pathway Holdings Limited is seeking a creative and results‑driven Digital Marketer to lead its online presence across the Group and subsidiaries. The role focuses on building brand awareness, growing social media audiences, and delivering data‑backed campaigns.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Manage social media growth, audience engagement, and community interaction on all platforms.
• Create compelling content including articles, graphics, videos, and reels to support marketing initiatives.
• Support public relations efforts, media engagement, and brand reputation management.
• Track campaign performance, analyze metrics, and provide data‑driven insights for continuous improvement.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of relevant digital marketing experience.
• Strong knowledge of SEO, SEM, paid advertising, analytics, and marketing automation tools.
• Excellent writing, storytelling, graphic design, and video editing abilities.
• Proven PR/media relations skills and strong analytical mindset.

Required skills

• SEO
• SEM
• Paid advertising
• Analytics
• Marketing automation tools
• Graphic design
• Video editing