Content & Digital Marketing Lead

About the role

Velnode is a cloud-based Virtual Engineering Lab for industrial training, operations optimization and digital twin deployment, used in oil and gas, manufacturing and process industries. It is hiring a full-time remote Content & Digital Marketing Lead to shape its brand presence and narrative across digital channels. The role works closely with product, engineering and sales teams to turn complex industrial and engineering concepts into accessible, industry-relevant messaging.

Key responsibilities

• Plan and execute content strategies and produce clear, engaging web and marketing content.
• Manage content across the website, blog, email and social platforms.
• Collaborate with product, engineering and sales teams to adapt technical concepts for different audiences.
• Handle editorial planning, content creation and optimization, campaign management and performance tracking.
• Improve results based on analytics and coordinate with external partners or freelancers when needed.

Required profile

• Bachelor's degree in Marketing, Communications, Journalism, Engineering or a related field, or equivalent practical experience.
• Strong written communication skills, able to explain technical and industrial concepts clearly.
• Experience writing digital content for websites, blogs and campaigns, and managing content across channels.
• Familiarity with digital marketing fundamentals such as SEO, email marketing, social media and analytics tools.
• Background or strong interest in industrial sectors (oil and gas, manufacturing, process industries) or engineering products is beneficial.
• Ability to work independently remotely, manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working with cross-functional teams and external vendors or freelancers.