Content & Creative Lead

About the role

The Content & Creative Lead will shape and execute AiBiz’s content strategy across major social platforms, driving brand awareness and engagement among Nigerian business owners.

Key responsibilities

• Develop and manage content calendars, pillars and campaigns for Instagram, Facebook, LinkedIn, TikTok and other channels.
• Create short‑form videos, reels, carousels, customer stories and thought‑leadership pieces, handling scripting, filming and basic editing.
• Maintain brand positioning, messaging framework and visual identity, ensuring consistency across all assets.
• Monitor trends, community feedback and performance metrics to continuously improve content effectiveness.

Required profile

• 2–5 years of experience in content marketing, social media or creative marketing.
• Strong writing, storytelling and commercial awareness to translate product features into business outcomes.
• Ability to work independently from concept through execution and collaborate with product marketing.

Required skills

• Proficiency with Canva, CapCut and Adobe Creative Cloud (or equivalent design/video tools).
• Solid understanding of Instagram, TikTok, LinkedIn and other social media content formats.