Consumer Insights Manager

About the role

Worknigeria is seeking a Consumer Insights Manager to lead both qualitative and quantitative research initiatives that inform brand strategy and product development for its bottling FMCG portfolio.

Key responsibilities

• Scope, design and execute custom research studies such as usage & attitudes, brand health tracking, and concept testing.
• Brief, evaluate and manage third‑party research agencies to ensure timely, on‑budget delivery.
• Coordinate sensory and taste testing with R&D, including blind taste challenges and packaging usability studies.
• Develop consumer testing protocols to validate advertising claims and ensure regulatory compliance.
• Partner in annual brand planning cycles, providing insights that shape budget allocations and marketing strategies.
• Advocate the voice of the consumer in cross‑functional debates, challenging internal assumptions with objective data.

Required profile

• First degree in Marketing, Business Administration or a related field; MSc/MBA or professional certification is a plus.
• Minimum 10 years of progressive experience, including at least three years in a managerial role within the bottling FMCG industry.