City Head – FMCG Sales Leadership (Pan Nigeria)

About the role

We are looking for an experienced, commercially‑focused City Head to lead sales operations, distributor management and market development for our FMCG brands across Nigeria. The role will be responsible for driving growth, increasing market share and ensuring flawless execution of sales strategies in the assigned city.

Key responsibilities

• Achieve sales, distribution and profitability targets for the assigned city.
• Drive market expansion and increase product penetration across all trade channels.
• Manage distributor performance and ensure KPI achievement.
• Lead and coordinate Area Sales Managers and Field Executives within the city.
• Ensure product availability, visibility and accessibility.
• Develop strategic plans to increase market share and revenue growth.
• Monitor sales trends and implement corrective actions.
• Strengthen customer and stakeholder relationships across the territory.
• Prepare monthly sales forecasts and business performance reviews.
• Conduct market assessments and identify growth opportunities.
• Monitor competitor activities and recommend response strategies.
• Lead trade marketing execution and promotional activities.
• Coordinate training and development programs for the sales team.
• Manage key accounts and high‑value distributor relationships.
• Ensure compliance with company policies and operational standards.

Required profile

• Minimum HND or B.Sc degree in Business Administration, Marketing or related field.
• At least 4 years FMCG sales experience, with minimum 2 years in a leadership role.
• Proven ability to manage distributors, teams and large territories.
• Strong commercial acumen and strategic thinking.
• Excellent communication, leadership and problem‑solving abilities.
• Willingness to travel within assigned locations.

Required skills

What we offer

• Attractive remuneration package.
• Pension scheme.
• Health Maintenance Organization (HMO) coverage.
• Monthly product pack.
• 13th month pay.
• Performance bonus.
• Leave allowance.
• Career advancement opportunities.