Channel Marketing Specialist

About the role

The Channel Marketing Specialist (Channel Marketing Associate) is responsible for executing and optimizing route‑to‑market activities across consumer and corporate channels. The role ensures marketing initiatives translate into measurable commercial outcomes, supporting customer acquisition and revenue growth.

Key responsibilities

• Develop and execute channel‑specific marketing initiatives to drive customer acquisition and revenue growth.
• Coordinate route‑to‑market activities across consumer and corporate business segments.
• Manage lead attribution, qualification, tagging, and routing processes within the CRM platform.
• Provide visibility of lead sources, customer intent, and pipeline progression.
• Partner with Sales teams to improve lead quality, conversion rates, and acquisition outcomes.
• Monitor channel performance and identify opportunities to improve marketing ROI.

Required profile

• Bachelor’s Degree in Marketing, Business Administration, Communications, Economics, or a related discipline.
• 2–4 years of experience in channel marketing, trade marketing, route‑to‑market, growth marketing, or demand generation.
• Experience supporting both B2C and B2B customer acquisition initiatives.
• Strong understanding of CRM systems, lead management processes, and pipeline administration.
• Ability to analyse performance data and convert insights into commercial actions.
• Effective stakeholder management and collaboration across Marketing, Sales, and Operations.

Required skills

• CRM systems