Brand, Media & Influencer Marketing Specialist

About the role

The Brand, Media & Influencer Marketing Specialist drives the day‑to‑day execution of BetKing’s brand, media and influencer initiatives. Reporting to the Head of Marketing, you will ensure campaigns are delivered on time, on brief, on budget and maintain a consistent brand standard.

Key responsibilities

• Own end‑to‑end project management of brand marketing initiatives, maintaining timelines, trackers and risk registers.
• Serve as primary liaison with creative agencies for ATL campaigns, briefing, reviewing and approving creative assets.
• Coordinate with media agencies to align media plans with campaign objectives, budgets and schedules, and verify deployment.
• Maintain and version BetKing’s brand asset library, ensuring the latest approved assets are accessible.
• Manage permanent brand ambassadors and influencers, tracking deliverables and day‑to‑day relationships.
• Source, brief and oversee campaign‑specific influencers to ensure content aligns with brand guidelines.

Required profile

• Minimum 3 years (36 months) of experience in brand, media or influencer marketing.
• Mid‑level professional with proven project‑management capabilities.
• Strong organizational skills and ability to coordinate cross‑functional teams.

Required skills

• Project management
• Media planning
• Creative agency coordination
• Brand asset management
• Influencer relationship management