Area Sales Representative – Ogun

About the role

BIC World is looking for an energetic Area Sales Representative to drive sales, distribution and in‑market execution across the Ogun territory. You will build strong customer relationships, identify growth opportunities and ensure BIC’s FMCG products reach the right outlets.

Key responsibilities

• Generate sales orders and guarantee product delivery in assigned outlets.
• Redistribute BIC (Lucky Stationery Nigeria) products efficiently across the territory.
• Review performance regularly with regional managers and customers against targets.
• Develop and execute a coverage plan for new and existing outlets.
• Identify and pursue new sales opportunities within the designated area.
• Implement Sales Force Automation (SFA) projects and promotional activities.
• Deploy POSM materials and ensure high‑impact shelf visibility.

Required profile

• 3‑5 years of FMCG sales or business development experience.
• Result‑oriented with strong negotiation skills.
• Ability to analyse customer needs and provide solutions.
• Self‑starter who works well under pressure and meets commitments.
• Excellent relationship‑building skills with internal and external stakeholders.

Required skills

• Experience with Sales Force Automation (SFA) tools.