Area Sales Manager

About the role

The Area Sales Manager (General Trade) will lead sales growth, market penetration and distribution expansion for Godrej Nigeria in the Marina region of Lagos. Reporting to senior leadership, you will develop and execute territory plans, manage distributor relationships and drive profitability in line with the company’s sales strategy.

Key responsibilities

• Achieve sales volume, value and profitability targets for the assigned territory.
• Develop and implement territory sales plans aligned with business objectives.
• Identify new business opportunities and expand the customer base.
• Build and maintain strong relationships with distributors and trade partners, monitoring performance and inventory levels.
• Ensure excellent execution of trade activities, promotions, merchandising and shelf visibility.
• Lead, coach and mentor a team of Sales Representatives, conducting field accompaniment and performance reviews.
• Maintain high levels of customer satisfaction through effective relationship management.
• Prepare accurate sales and market intelligence reports, analyse trends and recommend corrective actions.
• Monitor trade spend, promotional investments and support debt collection to meet financial targets.

Required profile

• Senior‑level professional with at least 5 years (60 months) of sales experience, preferably in general trade.
• Proven track record of achieving sales targets and growing market share.
• Strong leadership and people‑management skills, with experience coaching sales teams.
• Excellent communication and negotiation abilities.
• Ability to analyse data, generate insights and make data‑driven decisions.

Required skills