Area Sales Manager

About the role

We are looking for an experienced Area Sales Manager to lead and grow our sales operations in the Taraba region. This full-time, on-site position will be responsible for driving revenue, building strong client relationships, and ensuring the company’s presence in the market.

Key responsibilities

• Develop and execute effective sales strategies for the assigned territory.
• Build, maintain and expand relationships with key clients and partners.
• Achieve and exceed sales targets and revenue goals.
• Monitor market trends, competitor activities and provide regular sales reports.
• Collaborate with cross-functional teams to identify growth opportunities and improve customer satisfaction.
• Manage and mentor a sales team, overseeing territory coverage and performance.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Economics or a related field.
• 5–7 years of sales experience, preferably in FMCG or consumer goods.
• Proven experience in territory management and sales team supervision.
• Strong negotiation, communication and leadership abilities.
• Good knowledge of the regional markets in Nigeria.
• Willingness to travel frequently within the assigned territory.

Required skills

• Proficiency in Microsoft Office, especially Excel, PowerPoint and Word.
• Ability to analyse sales data and market trends.