Area Sales Manager – FMCG

About the role

Pivotage Consulting is recruiting on behalf of a leading FMCG client that produces essential cooking products such as seasoning cubes and oil. The Area Sales Manager will be responsible for driving sales growth, expanding market coverage, and executing the company’s sales strategy within an assigned territory.

Key responsibilities

• Develop and implement area sales plans aligned with corporate objectives.
• Achieve volume, value, and distribution targets for the designated region.
• Supervise, coach, and motivate sales representatives and field teams.
• Manage relationships with distributors, wholesalers, and key retail accounts.
• Ensure product availability, visibility, and compliance with merchandising standards.
• Monitor sales performance, prepare regular reports and forecasts.
• Execute trade promotions, product launches, and market activation activities.
• Track competitor activities and market trends.
• Enforce pricing, credit, and company sales policies.

Required profile

• Minimum HND/BSc in Business Administration, Marketing, or a related field.
• At least 10 years of sales experience in FMCG, with a minimum of 5 years focused on oil and seasoning cubes.
• Strong knowledge of local markets and proven ability to manage distributor and retail networks.

Required skills