Area Sales Manager – Benue State

About the role

We are looking for an experienced Area Sales Manager to lead sales operations, distributor performance and market expansion across Benue State and surrounding territories for Multipro Consumer Products Limited, a leading FMCG company in Nigeria.

Key responsibilities

• Drive sales volume and revenue growth across the assigned territory.
• Develop and execute sales strategies to increase market penetration and share.
• Manage distributor performance, ensuring they meet sales targets and maintain optimal product availability.
• Expand distribution coverage by identifying and onboarding new trade partners.
• Monitor stock levels, coordinate replenishment and ensure merchandising standards.
• Conduct regular market visits to assess performance, gather intelligence and spot growth opportunities.
• Track competitor activities and provide actionable market insights.
• Lead trade promotions and support distributor sales teams to improve productivity.
• Prepare and submit weekly and monthly sales performance reports.

Required profile

• Bachelor’s degree in Business Administration, Marketing or related field (preferred).
• 4–6 years of sales management experience in the beverage/FMCG sector.
• Proven track record of managing distributors and achieving territory sales growth.
• Strong understanding of route‑to‑market strategies and sales execution.
• Excellent negotiation, communication and stakeholder management abilities.
• Analytical mindset with solid reporting capabilities.
• Good knowledge of the Benue market and surrounding territories.

Required skills

What we offer

• Attractive remuneration package.
• Health Maintenance Organization (HMO) coverage.
• Pension scheme.
• Performance incentives.
• Career growth opportunities.