Social Media Manager – Lagos

About the role

We are looking for a dynamic Social Media Manager to lead our online presence across multiple platforms. The role involves creating engaging content, driving lead generation, and analysing performance to continuously improve our digital footprint.

Key responsibilities

• Manage Instagram, Facebook, TikTok, LinkedIn, and YouTube channels.
• Schedule, post, and monitor content across all platforms.
• Develop and implement a comprehensive content calendar.
• Respond to comments and direct messages, ensuring prompt engagement.
• Monitor trends and competitor activities to inform content strategies.
• Create, run, and optimise targeted social media ad campaigns for lead generation.
• Provide regular performance reports and insights.
• Collaborate with the content team on creative direction, video ideas, and campaign planning.
• Support email marketing and newsletter campaigns.

Required profile

• B.Sc. in a relevant field.
• Minimum 5 years of proven experience in social media management and digital marketing.
• Strong understanding of major social platforms and ability to manage multiple accounts efficiently.
• Creative mindset with an eye for trend‑driven content.
• Excellent copywriting and communication abilities.

Required skills

• Proficiency with Instagram, Facebook, TikTok, LinkedIn, and YouTube.
• Experience in social media advertising and lead generation.
• Competence in analytics tools and reporting.
• Basic knowledge of video content creation.
• Understanding of graphic design direction.