Social Media Manager

About the role

Arabella Women’s Health and Wellness Center is looking for a dynamic Social Media Manager to lead its online presence. You will shape and execute a monthly social media strategy that reflects the centre’s premium, professional and warm brand while driving enquiries and bookings for its health and wellness services.

Key responsibilities

• Develop and implement a monthly social media strategy aligned with business objectives.
• Create and maintain a content calendar for Instagram, Facebook, TikTok, LinkedIn and other platforms.
• Produce engaging reels, videos, graphics, carousels, stories and educational posts.
• Write compelling captions, headlines and calls‑to‑action.
• Coordinate photography and video shoots with internal teams and manage a digital asset library.
• Promote services such as women’s health programs, fitness, nutrition, corporate wellness and events.
• Monitor and respond to comments, direct messages and enquiries, converting them into qualified leads.
• Track lead generation from social campaigns and collaborate with sales and operations to improve conversion.

Required profile

• Mid‑level professional with at least 36 months of social media management experience.
• Strong understanding of brand positioning in the healthcare and wellness sector.
• Excellent written communication and ability to craft persuasive copy.

Required skills

• Instagram
• Facebook
• TikTok
• LinkedIn