Senior Public Relations Specialist

About the role

PalmPay is looking for a strategic and creative Senior Public Relations Specialist to shape brand storytelling, boost media visibility, and safeguard corporate reputation in Nigeria. Reporting to the PR Manager, you will work closely with marketing and international PR teams.

Key responsibilities

• Drive brand visibility through proactive media engagement, storytelling campaigns, and thought‑leadership initiatives.
• Develop and manage high‑quality PR content such as press releases, media kits, blog posts, interview briefs, and social‑media copy.
• Lead cross‑channel storytelling across PR, digital, and owned platforms.
• Manage and execute PalmPay’s CSR strategy and social‑impact initiatives in Nigeria.
• Identify media opportunities and oversee media relations, press engagements, and media‑buying activities.
• Collaborate with marketing, social‑media, and international PR teams to ensure consistent brand messaging.
• Monitor brand sentiment, measure PR impact, and support online reputation‑management initiatives.
• Maintain a repository of brand messaging, media assets, and communication materials.

Required profile

• Minimum 3 years of experience in PR, corporate communications, or brand communications within fintech, banking, financial services, or a regulated industry.
• Strong storytelling and content‑development skills across earned, owned, and digital media channels.
• Proven ability to write and edit compelling communication materials.
• Experience managing CSR or reputation‑led initiatives is an advantage.
• Excellent stakeholder management, communication, and editorial skills.
• Ability to thrive in a fast‑paced environment while managing multiple projects independently.
• Membership of the Nigerian Institute of Public Relations (NIPR) is a plus.

Required skills