Modern Trade Manager – FMCG

About the role

Our client, a leading and highly reputable organization in the FMCG sector, is seeking to hire an experienced Modern Trade Manager. The role is responsible for driving sales growth and brand visibility across key modern retail channels such as supermarkets, hypermarkets, and e‑commerce platforms, while managing major accounts and executing effective sales strategies.

Key responsibilities

• Develop and execute strategic sales plans for the modern trade channel to achieve revenue, volume, and profitability targets.
• Build and maintain strong relationships with key retail accounts while negotiating annual business plans, contracts, and promotional terms.
• Lead and coach the sales and merchandising team to ensure excellent in‑store execution and achievement of performance targets.
• Ensure flawless in‑store execution, including proper product placement (planogram compliance), effective use of point‑of‑sale materials, and execution of promotions.
• Conduct regular store visits and team performance reviews to provide coaching and maintain execution discipline.
• Analyze sales data, market trends, and competitor activities to identify growth opportunities and inform pricing and promotional strategies.
• Collaborate closely with internal teams, such as marketing, supply chain, and finance, to align on strategy and ensure smooth operations.
• Liaise with the supply chain and logistics teams to manage inventory levels, ensure timely replenishment, and maintain product availability.

Required profile

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 5–7 years’ experience in FMCG sales (preferably dairy), with at least 3 years in modern trade or key account management.
• Proven record of meeting sales targets and driving revenue growth.
• Strong negotiation and relationship management skills.
• Solid business and financial awareness, with the ability to analyze sales data and manage a profit and loss (P&L) statement.
• Strong analytical ability to interpret market trends, competitor insights, and sales performance.
• Leadership experience with the ability to coach and manage a sales team.
• Ability to work in a fast‑paced, dynamic retail environment and adapt to shifting priorities.