Marketing Manager – Drive Growth in Vegetable Oil Industry

About the role

My client is a major player in Nigeria’s vegetable oil industry with over 30 years of manufacturing and distribution experience. They are seeking a Marketing Manager to drive business growth as they transition from a B2B to a B2C model. The role involves developing, implementing and executing strategic marketing plans to attract new customers and retain existing ones.

Key responsibilities

• Monitor and analyse market trends and competitor offerings.
• Identify target markets and develop communication strategies.
• Design and launch marketing campaigns from ideation to execution.
• Create engaging website and blog content to attract and convert target audiences.
• Build strategic relationships with industry players, agencies and vendors.
• Prepare and manage the marketing budget on a quarterly and annual basis.
• Oversee and approve marketing materials, including digital and print assets.
• Measure campaign performance, report insights and adjust tactics accordingly.

Required profile

• Broad knowledge of marketing and FMCG dynamics.
• Minimum of 5 years’ relevant experience in marketing.

Required skills

• Microsoft Word
• Microsoft Excel