Marketing Lead

About the role

TalentForge Solutions is looking for an experienced, results-driven Marketing Lead to work on site in Port Harcourt, Rivers State. The role develops and executes marketing strategies that drive brand awareness, customer acquisition, lead generation and revenue growth across B2B and B2C markets, combining digital and offline marketing.

Key responsibilities

• Develop and execute marketing strategies for B2B and B2C customers.
• Manage digital marketing across social media, paid advertising, SEO, email and WhatsApp marketing.
• Plan and run campaigns to generate leads, acquire customers and drive sales.
• Run advertising campaigns on Meta, Google, TikTok and LinkedIn.
• Coordinate offline activities such as brand activations, events, exhibitions and partnerships.
• Oversee brand communication, content development and social media presence.
• Work with Sales and Customer Experience teams to improve lead generation and conversion.
• Carry out market research and competitor analysis, monitor campaign performance and ROI, and report regularly.
• Manage marketing budgets and support product launches and promotions.

Required profile

• Bachelor's degree or HND in Marketing, Mass Communication, Business Administration or a related field.
• At least 3 years of marketing experience, preferably across B2B and B2C markets.
• Proven experience in digital marketing, paid advertising, lead generation and campaign management.
• Experience running offline campaigns and brand activations.
• Strong analytical, communication and reporting skills.
• Experience in e-commerce, retail, FMCG, fintech or technology is an advantage.

Required skills

• Digital marketing and paid advertising
• SEO and SEM
• Google Analytics
• CRM tools
• Email marketing and social media management
• Customer acquisition, marketing funnels and conversion strategies

What we offer

• Monthly salary of N350,000.
• Full-time position.
• The chance to lead and run marketing initiatives across digital and offline channels.

To apply, send your updated CV by email to the TalentForge Solutions recruitment team, using the subject line "Marketing Manager - Port Harcourt"; only shortlisted candidates will be contacted.