Marketing Lead

About the role

We are looking for a Marketing Lead to design and execute our go‑to‑market strategy for both consumers and businesses, driving brand consistency and growth across multiple channels.

Key responsibilities

• Build and run the go‑to‑market plan, covering positioning, channel strategy, launches, lead generation, activation and conversion.
• Create social posts, graphics, short videos and editorial content using AI tools while maintaining quality.
• Maintain brand consistency across web, social media and WhatsApp.
• Manage paid campaigns, creator and influencer partnerships, UGC, ambassador programmes, testimonials and reviews.
• Turn SEO and GEO audit findings into actionable changes and build lifecycle campaigns, automated outreach and lead workflows.
• Track the marketing funnel, analyse data and adjust tactics accordingly.

Required profile

• Proof of shipped work such as campaigns, community projects, content series or growth experiments with clear results.
• Experience in fintech, travel, mobility or immigration tech is a plus.
• Ability to move between strategy, design, copy, analytics and campaign setup while prioritising tasks.