Digital Marketing Specialist

About the role

Versavvy Limited is seeking a Digital Marketing Specialist to lead paid advertising and customer acquisition across Meta, Google, TikTok and other channels. The role focuses on driving registrations, paying subscribers and supporting product launches in a fast‑moving startup environment.

Key responsibilities

• Plan, set up and manage paid campaigns, including audience targeting, creative development, budgeting and ongoing optimization.
• Run retargeting campaigns for website visitors and leads, continuously testing audiences, messaging, offers and creatives.
• Coordinate pre‑launch, launch and post‑launch acquisition activities, ensuring landing pages, tracking and marketing materials are ready.
• Develop and maintain campaign calendars, collaborate with designers and content creators, and monitor performance to quickly address under‑performing initiatives.
• Track the customer journey from ad click to paid subscription, identify drop‑off points and run A/B tests to improve conversion rates.

Required profile

• 5+ years of hands‑on digital, growth or performance marketing experience.
• Proven ability to operate in a fast‑moving startup or product‑launch environment.
• Strong execution, organizational skills and ownership of results.
• Willingness to work onsite in Lagos and collaborate with diverse teams.

Required skills

• Hands‑on experience managing Meta Ads and/or Google Ads.
• Expertise in building and optimizing paid customer acquisition campaigns.
• Proficiency with analytics and campaign reporting tools.
• Experience with retargeting, audience segmentation and A/B testing.