Content Marketer – B2B & B2C Growth Specialist

About the role

Budgety is an AI‑powered financial intelligence platform looking for a Content Marketer to build and scale a content‑led growth engine for both its consumer and professional products. The role blends B2C SEO/AEO work with B2B LinkedIn‑driven demand generation.

Key responsibilities

• Develop and refine ideal customer profiles (ICPs) and target audiences for B2B outreach.
• Design and execute an organic LinkedIn strategy, creating posts, thought‑leadership pieces, reports, carousels and articles.
• Research advisors, firms and communities to build prospect lists and outreach systems.
• Own the B2C SEO/AEO strategy: conduct keyword research, map search intent and create high‑value content plans.
• Leverage AI tools and lightweight automation to increase content output while maintaining quality.
• Track engagement, qualified leads and conversion metrics, continuously optimizing campaigns.

Required profile

• 3+ years of experience in content marketing, growth marketing, SEO/AEO or a related role.
• Proven track record of creating content that drives measurable growth.
• Experience with SaaS, fintech or other complex financial products.

Required skills

• SEO/AEO and keyword research.
• LinkedIn content creation and B2B outreach.
• AI‑powered content automation.
• WordPress.
• Google Search Console.
• Google Analytics.
• Canva.
• ElevenLabs.

What we offer

• Salary ₦300,000 – ₦400,000 per month.
• 100 % remote work.
• Two weeks paid time off.
• Opportunity to grow into Head of Marketing.