Content Assistant

About the role

This role partners with the Communications team to plan and manage a monthly content strategy across major social media channels, including Instagram, Facebook, LinkedIn, TikTok and X. It focuses on crafting platform-specific messaging that turns product capabilities into clear customer benefits, covering topics such as energy reliability, business efficiency, sustainable energy solutions and lifestyle improvements. The post also supports the production of visual assets and coordinates with creative teams and external vendors.

Key responsibilities

• Build and maintain a monthly content calendar for all relevant social platforms
• Create captions, headlines, hooks, calls to action and campaign copy tailored to each channel
• Turn product features into relatable stories, use cases and benefits
• Develop content strategies around energy reliability, productivity, clean energy and lifestyle
• Coordinate graphic designs, reels and videos, and support editing of short-form videos, product demos, testimonials and campaign reels
• Gather and prepare visual content from field events, installations and customer success stories
• Liaise with videographers, photographers and external production partners with the Communications Manager
• Track community interactions, monitor trends and analyse engagement metrics

Required profile

• Degree, diploma or equivalent practical experience in Marketing, Communications, Media or a related discipline
• Strong copywriting and storytelling abilities
• Solid understanding of short-form video formats, audience behaviour and current content trends
• Excellent organisation, creativity and attention to detail
• Quick, creative judgment and openness to constructive feedback

Required skills

• Adobe Illustrator, Photoshop, InDesign or Premiere Pro
• Familiarity with Canva and short-form video editing tools