Channel Manager – Fragmented Trade (RTM), Nigeria

About the role

Monster Energy is looking for a Channel Manager (Fragmented Trade) to help build its Route-to-Market strategy across Nigeria, where retail is highly fragmented. Reporting to the Country Business Director, you will work with the bottling partner, distributors and field sales teams to expand Monster Energy and Predator's reach, from distributor warehouses to the final point of purchase.

Key responsibilities

• Develop and execute the national Fragmented Trade channel strategy.
• Optimise the bottling partner's Route-to-Market model, including territory coverage, call frequencies, service levels and salesforce effectiveness.
• Identify white-space opportunities and expand reach into priority outlets and underserved territories.
• Build a segmented retail universe and accelerate numeric distribution, outlet penetration and SKU availability.
• Set execution standards for availability, visibility, pricing, merchandising and cold availability.
• Turn sales, depletion, distribution and execution data into commercial action.
• Partner with Trade Marketing and field teams on retail activations, launches and visibility programmes.
• Coach and develop distributor sales teams through training, field accompaniment and best practice.
• Ensure commercial investment is deployed where it has the greatest impact.

Required profile

• 8+ years of commercial experience in FMCG, beverages, consumer goods or a Route-to-Market environment.
• At least 3 years leading RTM expansion, transformation or implementation.
• Strong understanding of Nigeria's Fragmented / Traditional Trade landscape.
• Experience with bottling partners, distributors and field sales organisations.
• Track record of growing volume, distribution, outlet coverage or market share.
• Ability to influence senior stakeholders and partner organisations without direct authority.
• National scope and extensive travel across Nigeria; entrepreneurial, commercial and analytical mindset.
• Beverages, energy drinks or multinational FMCG experience is valuable.