Business Development & Expansion Manager (Expatriate)

About the role

Promatic Nigeria is scaling nationwide and is looking for a commercially driven expatriate dealmaker to report to the Country Manager. The role leads the expansion of the business across Nigeria, building a state-by-state plan and managing a team of business development managers. It is based in Lagos with frequent travel across the country.

Key responsibilities

• Open doors with high-value partners and multi-location operators.
• Negotiate agreements that protect margin.
• Build a state-by-state expansion plan covering priority cities and hospitality clusters.
• Lead, coach and manage a team of BDMs across territories.
• Work with Legal, Compliance and Finance so each site has its state approvals before go-live.
• Report on pipeline quality, activated sites, forecast accuracy and profitability.

Required profile

• A verifiable record of closing deals and activating sites, with your personal contribution clearly shown.
• Experience negotiating agency or partnership agreements with hotel owners, bar and lounge operators, restaurant groups or regional business networks.
• 10+ years in commercial, business development or partnerships roles, with at least 5 years driving sales in Nigeria.
• Experience leading distributed sales or BDM teams.
• Willingness to travel extensively across Nigeria (a must).
• Nice to have: hospitality (HORECA), gaming, slot or lottery experience; relationships with hotel groups, owners or investors in Nigeria; regional language or cultural fluency; regulated-industry compliance experience.
• Candidates from adjacent sectors such as alcoholic beverages, telecoms distribution or FMCG with verifiable deal records are encouraged to apply.

Applications are made by sending a CV and a one-page summary of your three most significant Nigerian deals (partner, your role, outcome); shortlisting is based on evidence of results.