Brand Manager – Luxury Skincare

About the role

The Brand Manager will play a critical role in shaping, elevating, and commercialising the Ashluxury brand across all consumer touchpoints. This role combines strategic brand development, storytelling, consumer insight, and commercial thinking to strengthen brand equity, drive market relevance, and support revenue growth.

Key responsibilities

• Develop and refine the brand’s storytelling strategy and ensure consistent expression across digital, retail, wholesale, PR, and experiential channels.
• Lead the planning, execution, and performance analysis of seasonal campaigns, product launches, and brand activations, tracking KPIs such as engagement, web traffic, sales uplift, and brand awareness.
• Analyze customer behavior, purchase patterns, and sentiment to refine brand positioning and influence product development, content themes, and campaign direction.
• Identify and nurture partnerships with influencers, creatives, media outlets, and cultural collaborators, evaluating performance against commercial and branding objectives.
• Support revenue, sell‑through, and gross‑margin targets by collaborating with Sales, Retail, and E‑commerce teams and providing marketing toolkits, campaign assets, and brand guidance.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience as a Brand Manager or Marketing Manager, preferably within the fashion or luxury industry.
• Strong strategic thinking, commercial acumen, and analytical skills.
• Excellent communication, organization, and project‑management abilities in a fast‑paced environment.

Required skills

• Digital marketing
• Social media platforms

What we offer

• Competitive compensation and benefits, including health insurance, GLA, leave allowance, and a 13th‑month payment.
• Opportunities for professional growth and leadership development.
• A collaborative and creative working environment.
• The chance to help shape a growing skincare brand with global ambitions.