Brand Manager – FMCG

About the role

Our client, a leading FMCG company, seeks to hire an experienced Brand Manager to lead brand strategy, marketing planning, and execution across its product portfolio. The role will drive brand growth, coordinate ATL and BTL activities, manage external agencies and vendors, and work closely with cross‑functional teams to achieve business and marketing objectives.

Key responsibilities

• Develop and implement brand strategies, marketing plans, and campaigns aligned with business objectives.
• Lead the planning and execution of ATL, BTL, consumer activation, and other brand‑building initiatives.
• Manage brand performance, ensuring achievement of agreed marketing, sales, and growth objectives.
• Conduct market research and analyze consumer, competitor, and category insights to identify growth opportunities.
• Drive product and brand positioning, portfolio development, and category management initiatives.
• Coordinate with Sales, Trade Marketing, Product Development, and other functions to ensure effective execution of brand plans.
• Manage external agencies, vendors, and other marketing partners to ensure timely and effective delivery of campaigns and projects.
• Monitor marketing budgets, campaign performance, and key brand metrics, recommending corrective actions where required.
• Develop and present marketing reports, performance updates, and business reviews to management.
• Ensure compliance with approved marketing processes, procedures, budgets, and brand guidelines.
• Lead and coordinate internal marketing teams while providing guidance, coaching, and support to team members.
• Identify opportunities to strengthen brand visibility, market penetration, and overall portfolio performance.

Required profile

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years' experience in marketing, with strong experience in brand and product management within the FMCG industry.
• Demonstrated experience managing multiple brands or product portfolios.
• Proven experience in developing and executing ATL, BTL, market research, and category management initiatives across diverse markets.
• Strong understanding of brand strategy, consumer insights, product positioning, and market dynamics.
• Excellent analytical, problem‑solving, communication, and presentation skills.
• Strong interpersonal, stakeholder management, and people management capabilities.
• Proficiency in Microsoft Office and other relevant marketing and reporting tools.
• Ability to work independently, manage multiple priorities, and perform effectively in a fast‑paced environment.