Area Sales Representative – Umuahia

About the role

BIC is seeking an energetic Area Sales Representative to manage sales activities in the Umuahia region. You will be responsible for generating orders, ensuring product delivery, and expanding BIC’s presence across assigned outlets.

Key responsibilities

• Generate sales orders and guarantee timely delivery of BIC products in the assigned territory.
• Redistribute products efficiently to all LSNL/BIC outlets and maintain strong coverage.
• Review performance regularly with regional managers and customers against agreed targets.
• Develop and execute a coverage plan for the territory, identifying new sales opportunities.
• Implement Sales Force Automation (SFA) projects and ensure flawless promotion execution and POSM deployment.

Required profile

• 3‑5 years of sales experience, preferably in FMCG or consumer goods.
• Business‑oriented with proven negotiation skills.
• Ability to identify new sales opportunities and understand customer needs.
• Highly organized, autonomous, and capable of meeting tight deadlines.
• Analytical mindset with quick interpretation of sales figures.
• Self‑starter with strong written and verbal communication skills.
• Ability to build strong relationships with internal and external stakeholders.

Required skills

• Sales Force Automation (SFA) tools implementation