Area Sales Manager - Food Processing Machinery, Nigeria

About the role

A leading food processing equipment manufacturer is looking for a commercially driven Area Sales Manager to support business development in Nigeria. The successful candidate will identify new commercial opportunities, build strong relationships with food manufacturers and drive sustainable business growth. The role suits someone with an engineering background and proven experience in the Nigerian market.

Key responsibilities

• Develop and implement commercial plans to grow business and strengthen market presence across Nigeria.
• Identify and pursue new business with food manufacturers and relevant industrial customers.
• Build and maintain relationships with key decision-makers and customers.
• Manage the full sales process: prospecting, customer engagement, proposals, negotiations and closing.
• Understand customer manufacturing needs and recommend suitable machinery, equipment and technical solutions.
• Build and maintain a strong sales pipeline and monitor competitors and market trends.
• Collaborate with internal technical and engineering teams and provide regular commercial updates and pipeline reports.
• Travel within Nigeria to develop business and strengthen customer relationships.

Required profile

• Formal engineering education.
• Proven commercial experience and strong knowledge of the Nigerian market.
• Professional experience in machinery, packaging or FMCG manufacturing.
• Previous experience selling food processing machinery, production lines or related industrial equipment preferred.
• Established relationships with food manufacturers and industrial customers in Nigeria preferred.

Required skills

• Business development, opportunity identification and commercial negotiation.
• Strong technical understanding of manufacturing processes and industrial products.
• Excellent communication, negotiation and stakeholder management skills.
• Proactive, commercially focused and able to work independently.