Social Media Marketer – Content Creation & Strategy

About the role

The Lion Company Apparel is looking for a creative Social Media Marketer to drive daily and weekly content across its digital channels. You will craft engaging short‑form videos, photos and graphics that showcase the brand’s fashion collections and lifestyle vibe.

Key responsibilities

• Develop and execute TLCA’s daily and weekly social media content plan.
• Create Reels, TikToks, Stories, photos, graphics and other short‑form content.
• Conceptualise campaigns for product launches, collections, promotions and brand activities.
• Capture content during photoshoots, events and everyday brand activities.
• Write captions, hooks, scripts and promotional copy that reflect TLCA’s brand voice.
• Manage and update Instagram, TikTok, Facebook and other relevant platforms.
• Stay updated with social media trends and adapt them to TLCA.
• Engage with the community through comments, messages and interactions.
• Monitor performance and provide regular reports on reach, engagement, audience growth and conversions.

Required profile

• Proven experience in content creation and digital marketing (minimum 12 months).
• Commercially minded, results‑driven and able to work independently.
• Strong creativity, communication and copywriting abilities.
• Fashion, lifestyle or e‑commerce experience is an advantage.

Required skills

• Video creation
• Photo creation
• Video editing
• Photo editing
• Instagram
• TikTok
• Meta Ads
• Social media analytics