Senior Marketing Manager (FMCG Packaged Foods)

About the role

A growing FMCG company preparing to introduce and expand its Seasonings, Snacks and Breakfast product portfolio is seeking a commercially driven Senior Marketing Manager in Lagos, Nigeria. The role leads brand development, consumer engagement and marketing execution, turning business objectives into strategies that build brand awareness, drive product trials and increase repeat purchases.

Key responsibilities

• Develop and execute brand and category marketing strategies.
• Lead product launches, brand positioning and consumer engagement initiatives.
• Conduct market research and consumer insight analysis.
• Manage creative, media, digital and activation agencies.
• Coordinate product packaging, advertising and marketing communications.
• Develop and manage marketing budgets and campaign calendars.
• Drive digital marketing, brand visibility and consumer activation.
• Monitor campaign effectiveness and marketing return on investment.
• Collaborate with Sales, Manufacturing, R&D and Supply Chain to support product launches.

Required profile

• Typically 8 to 12 years of relevant FMCG marketing experience.
• At least 3 years managing brands, launches, agencies or marketing teams.
• Strong Nigerian packaged food marketing experience and hands-on experience taking products from preparation to market.
• Strong knowledge of Nigerian consumers, general trade and regional market dynamics.
• Bachelor's degree in Marketing, Business or a related discipline.
• Experience in seasonings, snacks, breakfast products or closely related categories is particularly desirable.

Required skills

• Brand management and digital marketing
• Consumer research and field activation
• Managing agencies, marketing budgets and campaign performance

Candidates apply by submitting an updated CV.