Modern Trade Executive

About the role

The Modern Trade Executive will manage assigned modern trade accounts, build strong customer relationships, and drive sales growth across supermarkets and retail chains in Lagos.

Key responsibilities

• Manage modern trade accounts and maintain strong customer relationships.
• Visit supermarkets, retail chains, and other assigned outlets regularly.
• Prospect for and open new outlets and customer accounts.
• Generate orders, follow up on delivery and replenishment.
• Monitor stock availability and ensure product visibility.
• Execute merchandising, shelf management, promotions and trade activities.
• Identify new business opportunities within the territory.
• Negotiate listings and commercial opportunities with customers.
• Monitor competitor activities, pricing and market dynamics.
• Resolve customer complaints and follow up on issues.

Required profile

• HND or BSc in Marketing, Business Administration, Sales, Economics or related field.
• 2–4 years experience in FMCG, food, beverage, bakery or related sales.
• Previous field sales experience with a proven track record.
• Experience prospecting and opening new outlets.
• Ability to manage a sales territory or route and meet targets.
• Strong selling, closing, negotiation and customer relationship skills.
• Good communication, interpersonal skills and ability to work independently.
• Basic computer and smartphone literacy with Excel reporting skills.

Required skills

• Excel
• Basic computer literacy

What we offer

• Opportunity to build a career in FMCG sales.
• Hands‑on experience in modern trade and business development.
• Performance‑based growth opportunities.
• Build a strong customer and business network.
• Clear career progression into supervisory and management roles.