Trade Marketing & Brand Activation Executive

About the role

The Trade Marketing & Brand Activation Executive will drive the visibility and sales of Shroom products across Lagos supermarkets. You will act as the bridge between the brand and retail partners, ensuring optimal shelf placement, promotional execution, and customer engagement.

Key responsibilities

• Build and maintain relationships with supermarket buyers, category managers, branch managers and internal marketing teams.
• Negotiate shelf positioning, branded displays, end‑cap placements and promotional opportunities.
• Plan and execute in‑store sampling, tasting events, product demonstrations and other activation campaigns.
• Supervise merchandisers, store promoters and temporary activation staff.
• Monitor stock levels, report out‑of‑stock items and coordinate timely replenishment.
• Coordinate supermarket‑specific promotions, bundles, discounts and loyalty offers.
• Secure placement of Shroom products on supermarket social‑media pages, websites, catalogues and WhatsApp broadcasts.
• Collaborate with the digital‑marketing team on “Available Here” and “Where to Buy” campaigns.
• Capture photos, videos and customer feedback during store visits.
• Track competitor pricing, promotions, displays and new product launches.
• Prepare weekly activity reports and monthly performance reports, analysing sales before, during and after each activation.
• Ensure all marketing materials and product claims comply with company and regulatory standards.

Required profile

• Bachelor’s degree or HND in Marketing, Business Administration, Mass Communication or a related field.
• 2–4 years of experience in trade marketing, brand activation, merchandising, modern trade, FMCG sales or retail marketing.
• Hands‑on experience working with supermarkets, pharmacies, food brands or consumer products.
• Proven ability to supervise promoters or merchandisers.
• Strong understanding of Lagos routes and willingness to travel regularly to supermarket branches.
• Experience in healthy foods, beverages, dairy, functional foods or wellness products is an advantage.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• Instagram marketing
• Facebook marketing
• TikTok marketing
• WhatsApp marketing