Social Media Marketing Specialist

About the role

FOLM Manufacturing, a Lagos-based furniture company that makes custom furniture blending Nigerian heritage with modern aesthetics, is hiring a full-time, remote Social Media Marketing Specialist. The specialist develops and runs the social media strategy across Instagram, Facebook, TikTok, LinkedIn and X, creating content that highlights the company's products, craftsmanship and brand story.

Key responsibilities

• Plan and publish content, manage content calendars and create visually engaging, culturally relevant posts.
• Monitor engagement, respond to comments and messages and build online communities among designers, homeowners and partners.
• Track performance metrics, optimize campaigns and collaborate with the design and sales teams.
• Support broader digital marketing initiatives, propose creative campaigns and keep the brand voice and messaging consistent.
• Stay up to date on social trends.

Required profile

• Demonstrated social media and digital marketing experience, including planning and running campaigns across multiple platforms.
• Ability to write copy, tell stories visually and manage content calendars.
• Strong written and verbal communication, able to adapt messaging for different audiences and channels.
• Experience using social media analytics tools and basic performance reporting.
• Comfortable working remotely, managing time independently and collaborating with cross-functional teams in different locations.
• Familiarity with design, lifestyle or furniture brands is an advantage; education in Marketing, Communications or Digital Media is preferred but not strictly required.