New Product Development Manager - Dry Hair Care

About the role

The New Product Development Manager leads the development, innovation and continuous improvement of products in the dry hair care category. The role covers the full product lifecycle, from market research and consumer insight to concept development, formulation collaboration, revalidation, branding, marketing strategy and commercial launch. It suits someone combining strong FMCG experience with analytical ability, consumer understanding and product launch execution.

Key responsibilities

• Lead end-to-end new product development for the dry hair care portfolio, turning market trends and consumer preferences into viable product concepts, and work with R&D, QA, production, procurement and manufacturers on formulation and packaging.
• Carry out market and competitor research, analyse consumer feedback, reviews and sales data, and build consumer profiles and positioning strategies.
• Run periodic product reviews and revalidation, recommending reformulation, repackaging, repositioning or discontinuation, and keep development documentation and timelines.
• Work with Brand, Design and Marketing on product names, packaging, claims and value propositions.
• Develop go-to-market strategies, launch plans and briefs, define segments, pricing and distribution priorities, and track launch performance.
• Monitor product KPIs such as sales, market penetration and launch effectiveness, and prepare reports and presentations.

Required profile

• Bachelor's degree in Marketing, Business Administration, Consumer Science, Chemistry, Industrial Chemistry, Pharmacy, Cosmetic Science or a related field.
• Experience in FMCG product development, innovation, brand management, category management or product marketing.
• Demonstrable experience in market research, consumer insights and data-driven product decisions.
• Knowledge of hair care, beauty, cosmetics or personal care products is strongly preferred.

Required skills

• Strong analytical, project management, communication and stakeholder management skills.
• Proficiency in Microsoft Excel, PowerPoint and relevant market research or analytics tools.