Digital Marketing Manager - B2B SaaS

About the role

Estrada International Staffing Solutions is hiring a Digital Marketing Manager in Lagos to drive outbound sales and pipeline acquisition for a B2B SaaS product targeting commercial property managers. The role combines prospecting, deal closure, customer onboarding and retention with inbound content and market intelligence.

Key responsibilities

• Outbound sales and pipeline: build and maintain a database of 300+ vetted commercial property decision-makers in Lagos using company-funded LinkedIn Sales Navigator, send 100+ personalized connection requests weekly, and run 15-minute remote product demos to close paying B2B SaaS accounts within 90 days.
• Customer onboarding and retention: ensure 100% of new trial customers log in to a configured platform by Day 2, track weekly activity and proactively check in on accounts inactive for 7 days, and run trial milestone reviews at Days 7, 14 and 21 with account briefs for renewal calls.
• Inbound content and intelligence: publish at least 3 high-value B2B posts weekly on LinkedIn, set up the baseline SEO architecture and keyword strategy, and turn client feedback and competitor intelligence into biweekly reports for executive leadership.

Required profile

• 3-5 years of combined experience in outbound sales, business development, growth or commercial digital marketing.
• Proven track record of using cold digital tools (LinkedIn, WhatsApp, email) to turn prospects into paying clients.
• Bachelor's degree or HND in Marketing, Business Administration, Mass Communication, Economics, Computer Science or a related discipline.
• Certifications in digital marketing or sales/CRM methods are an added advantage.

Required skills

• Hands-on use of LinkedIn Sales Navigator, web-based SaaS platforms, CRM systems and video conferencing tools (Zoom, Google Meet).
• SEO strategy, keyword analysis, LinkedIn B2B content creation and lead funnel management.
• Exceptional written communication and the ability to write tailored outreach copy.