Social Media Manager

About the role

We are looking for a creative Social Media Manager to lead our online presence for a premium tea brand. You will shape content strategy, engage a community of tea enthusiasts, and drive social commerce growth.

Key responsibilities

• Develop and execute a monthly social media content calendar aligned with product launches, seasonal tea trends and company milestones.
• Create high‑quality visual assets – photography, short‑form videos (Reels/TikToks), and graphics – showcasing tea gardens, production processes and brewing methods.
• Write engaging copy that highlights origin, flavor profiles and wellness benefits of our tea varieties.
• Manage all social channels, respond to comments and messages, and foster community interaction through digital tastings, polls and Q&A sessions.
• Monitor user‑generated content, obtain permissions and repurpose fan media.
• Track, analyze and report monthly KPIs such as engagement rates, follower growth, referral traffic and social commerce sales, using insights to refine strategy.
• Stay ahead of platform algorithm changes and beverage‑industry trends, integrating cultural and seasonal tea moments into campaigns.

Required profile

• Bachelor’s degree (BSc) in a relevant field.
• Minimum 2 years of experience in social media management or a similar role.

Required skills