Regional EMEA Digital Marketing Manager – Lagos

About the role

The Regional EMEA Digital Marketing Manager will lead ONErpm’s digital strategy across Africa and Europe from Lagos. Reporting to the CMO and Marketing Director, you will drive audience growth, artist visibility and commercial performance through data‑driven campaigns and strategic partnerships.

Key responsibilities

• Oversee execution of digital marketing initiatives for ONErpm across Africa and Europe.
• Allocate digital marketing budget and resources to maximise impact.
• Lead, train and develop the regional digital team, ensuring high retention and performance.
• Set and communicate priorities that align with business goals.
• Implement workflows, tools and reporting structures for the digital team.
• Own relationships with high‑level platform and new‑media partners.
• Analyse data to extract actionable insights and identify macro‑trends in video and music consumption.

Required profile

• Minimum 5 years of experience in marketing within music, entertainment or media.
• Proven track record leading multi‑regional marketing teams.
• Successful delivery of large‑scale digital campaigns with measurable results.
• Deep understanding of music streaming ecosystems, audience growth and fan engagement.

Required skills

• Meta advertising platforms
• Google advertising tools
• TikTok campaign management
• YouTube marketing
• Major digital service providers (DSPs)