Product Marketing and Advertising Executive

About the role

We are looking for a dynamic Product Marketing and Advertising Executive to lead our digital presence and drive growth for our 3D printing and CAD solutions. You will own the end‑to‑end strategy across social, paid media, email and SEO to attract engineers, educators and corporate clients.

Key responsibilities

• Design and execute organic content plans for LinkedIn, Instagram, X and YouTube, showcasing workflows, tutorials and case studies.
• Plan, launch and optimise Meta and LinkedIn ad campaigns, including Advantage+ Shopping and lead‑generation flows.
• Manage Google Search, Shopping, YouTube, Performance Max and Display campaigns, aligning smart bidding with conversion values.
• Set up and run email automation sequences (welcome, abandoned cart, renewal reminders) with audience segmentation.
• Monitor SEO, Core Web Vitals and schema markup, publishing technical posts and tracking AI‑driven search visibility.
• Coordinate direct outreach to schools, STEM hubs and procurement teams using digital and physical collateral.
• Compile weekly and monthly performance dashboards covering CAC, ROAS, CPC, CTR and audience insights for senior leadership.
• Support cross‑channel launches of new 3D printer models and training programmes.

Required profile

• Entry‑level candidate with up to 2 years of hands‑on experience in digital marketing.
• Strong analytical mindset and ability to translate data into actionable recommendations.
• Excellent written communication for creating technical and educational content.

Required skills

• LinkedIn, Instagram, X and YouTube content creation
• Meta Ads Manager and Advantage+ Shopping
• Google Ads (Search, Shopping, Performance Max, Display, Local Services)
• Email marketing automation and audience segmentation
• SEO, Core Web Vitals optimisation and schema markup
• Keyword research and technical content writing
• Analytics dashboard building and cross‑platform attribution