National Sales Manager

About the role

The National Sales Manager will lead Johnvents FMCG’s commercial vision across Nigeria, overseeing the entire field sales organisation and translating national strategies into operational results at territory, area and regional levels.

Key responsibilities

• Direct implementation of national sales plans, ensuring consistent execution of the 4Ps (Presence, Placement, Pricing, Promotion) across all territories.
• Manage regional and area sales managers to achieve daily, weekly and monthly volume and revenue targets.
• Monitor distributor health, inventory levels and trade debt to maintain operational continuity.
• Design and optimise route‑to‑market structures, including van fleets, sub‑distribution models and direct‑to‑retail initiatives, and identify market “white spaces”.
• Conduct field visits to audit execution, gather market intelligence and resolve channel conflicts.
• Recruit, train and develop a high‑impact sales force, implementing performance management frameworks and incentive schemes.
• Drive adoption of Sales Force Automation (SFA) and CRM tools to achieve full visibility of secondary sales and stock levels.
• Lead regular business reviews using data to adjust tactics, reallocate assets and reward top‑performing territories.

Required profile

• 10+ years progressive FMCG sales experience, with at least 5 years in a regional or national sales leadership role.
• Bachelor’s degree in Business, Marketing, Economics or related field; MBA or professional sales certifications a plus.
• Deep knowledge of the Nigerian informal trade, street vending and last‑mile distribution networks.
• Proven ability to lead large, geographically dispersed teams and manage key distributors and field agents.
• Strong track record of P&L management, trade budgeting and operational discipline.

Required skills

• Sales Force Automation (SFA) tools
• Customer Relationship Management (CRM) platforms