Modern Trade Manager – New Product Trials

About the role

The Modern Trade Manager (Projects) will lead controlled secondary‑sales execution for new product trials and brand tests within selected Modern Trade channels. This role focuses on demand creation, customer engagement, and delivering high‑quality commercial insights to inform go/no‑go decisions for new launches.

Key responsibilities

• Execute approved product trials in key accounts, ensuring correct price, promotion, placement and visibility.
• Drive sell‑out during the incubation period through activation, sampling and promotional activities.
• Collect structured feedback on product acceptance, price sensitivity, margin expectations and competitive reactions.
• Collaborate with NPD Brand Manager, Supply Planner and Finance Analyst to align objectives, manage stock and provide accurate sales data.
• Produce timely execution reports, highlight risks and opportunities, and support final test‑review presentations.

Required profile

• Minimum 5 years of sales experience in General Trade or Modern Trade.
• Senior‑level commercial mindset with a test‑and‑learn approach.
• Ability to work in ambiguous, fast‑changing environments and influence stakeholders without formal authority.
• B.Sc or HND in a relevant field.

Required skills

• Microsoft Excel (advanced mastery)
• Microsoft PowerPoint (advanced mastery)
• Project management tools