Marketing Executive – Digital & Traditional Campaigns

About the role

We are looking for a dynamic Marketing Executive to join The Luu Brand’s team in Lagos. The role will focus on planning and executing both digital and traditional promotional campaigns, while supporting brand growth in the retail, fashion and FMCG sectors.

Key responsibilities

• Design and implement promotional strategies across digital platforms (social media, email, online ads) and traditional media (print, outdoor).
• Conduct market research to analyse consumer behaviour, emerging trends and competitor activities, providing actionable insights.
• Create compelling copy for advertisements, social media posts, blog articles and email newsletters, ensuring brand consistency.
• Monitor and analyse campaign performance metrics, generate reports and adjust tactics to optimise results.
• Collaborate with cross‑functional teams such as sales, product and design to align marketing initiatives with business objectives.

Required profile

• Minimum qualification of OND (Ordinary National Diploma).
• At least 2 years of experience in a similar marketing role.
• Demonstrated ability to work independently and meet deadlines.
• Strong analytical mindset with ability to interpret data and make data‑driven decisions.

Required skills

• Google Analytics