Head, Retail and Social Media

About the role

The Head of Retail and Social Media will lead the integration of in‑store sales operations with digital brand initiatives. Reporting to senior management, this role ensures a seamless customer experience across physical and online channels while driving growth for the organisation.

Key responsibilities

• Lead retail operations, overseeing staff, inventory and in‑store sales performance.
• Develop and execute social media and digital marketing campaigns to boost brand visibility.
• Coordinate retail and marketing initiatives to achieve profitability targets.
• Monitor customer experience metrics and adjust strategies to improve satisfaction.
• Collaborate with cross‑functional teams to align retail activities with overall business objectives.

Required profile

• B.Sc. or HND in Marketing, Business Administration, Mass Communication or a related field.
• Minimum of 3 years’ experience in retail management with hands‑on exposure to social media marketing.
• Experience in publishing, educational materials, or consumer goods retail is an advantage.
• Strong leadership, communication and brand management capabilities.

Required skills

• Microsoft Office Suite
• Social media platforms
• Content creation tools
• Basic analytics