Head of Digital Marketing and Growth

About the role

We are looking for a data‑driven Head of Digital Marketing and Growth to lead the acquisition engine for 247Bet’s upcoming platform launch in August 2026. Based in Lagos, you will own the full‑funnel strategy – from paid acquisition to retention – and build the team and infrastructure needed to scale profitably.

Key responsibilities

• Define and execute the digital marketing and growth strategy across acquisition, activation, retention and referral.
• Lead performance‑marketing channels including paid social, search, programmatic, affiliates and influencer partnerships.
• Own CRM and lifecycle programmes – onboarding, engagement, re‑activation and retention campaigns.
• Build, manage and scale a high‑performing growth and digital‑marketing team.
• Set and monitor core growth metrics such as CAC, LTV, ROAS, conversion and retention, optimising relentlessly.
• Run structured experimentation across channels, creative assets and funnel touchpoints.
• Collaborate with product on activation flows, in‑product growth loops and referral mechanics.
• Manage agency, affiliate and vendor relationships and the overall marketing budget.
• Develop analytics and attribution infrastructure to measure spend and growth accurately.
• Ensure all marketing activities comply with advertising standards and responsible‑gaming regulations.

Required profile

• 7+ years of experience in digital marketing or growth, with a proven record of scaling user acquisition profitably.
• Previous leadership of performance‑marketing teams in consumer apps, fintech, gaming or e‑commerce.
• Deep expertise in paid social, search and affiliate channels.
• Strong command of CRM, lifecycle marketing and retention strategies.
• Highly data‑driven, fluent in CAC, LTV, ROAS and funnel analytics.
• Excellent analytical and communication skills with a bias for experimentation.
• Good understanding of the Nigerian digital and sports‑betting market.

Required skills

• Paid social advertising platforms.
• Search advertising platforms.
• Programmatic advertising.
• Affiliate and influencer marketing.
• CRM and lifecycle‑marketing tools.
• Attribution and analytics tools such as Xtremepush, AppsFlyer, GA4.