Head of Brand and Communications

About the role

Union Systems Limited, an OEM of international trade and treasury applications for banks and corporates, is looking for a senior Brand, Content & Communications leader. The role will translate complex technology into compelling stories, build executive thought‑leadership, drive search visibility and oversee all marketing initiatives.

Key responsibilities

• Develop and manage content strategy across blogs, case studies, landing pages, newsletters, presentations and product collateral.
• Repurpose content into videos, carousels and other formats while ensuring consistent messaging.
• Design and execute thought‑leadership programmes that position Union Systems as an industry voice.
• Create press releases, media pitches, award submissions and manage product launches, events and demand‑generation campaigns.
• Lead SEO and AEO strategies, optimizing content for traditional and AI‑driven search experiences.
• Track website, content and campaign performance, delivering actionable insights and continuous optimisation.

Required profile

• 5‑10 years of B2B marketing, content marketing, brand communications or public relations experience.
• Exceptional writing and editing ability to simplify complex technology topics.
• Proven track record managing multi‑channel content and thought‑leadership initiatives.
• Strong project‑management skills and a proactive, ownership‑driven mindset.

Required skills

• SEO and AEO expertise.
• Marketing automation and reporting tools.
• AI‑assisted research and writing tools.
• Design and video editing tools such as Canva, CapCut and Flow.