Digital Marketing Specialist

About the role

We are looking for a proactive Digital Marketing Specialist to manage our social media presence, create engaging video content and drive audience growth across multiple platforms. You will act as the bridge between our marketing initiatives and sales team, ensuring consistent brand messaging.

Key responsibilities

• Oversee daily operations, content scheduling and engagement on Facebook Business Page and VIP customer groups.
• Share company updates, product information, technical articles and industry news.
• Respond promptly to customer inquiries received via social platforms.
• Conduct initial needs assessments and qualify leads before handing them to sales.
• Develop, shoot, edit and publish video content for TikTok.
• Identify and manage relationships with industry Key Opinion Leaders (KOLs).
• Host live sessions on Facebook and TikTok to showcase products and promotions.
• Create marketing copy, visuals and videos for various digital campaigns.
• Maintain consistent brand messaging across YouTube, LinkedIn and other channels.
• Track key metrics and provide insights to optimise campaign performance.

Required profile

• Bachelor’s degree in Marketing, Communications, Media Studies or related field.
• 2‑3 years proven experience in digital marketing within packaging machinery, commercial micro‑oven or industrial equipment sectors.
• Strong English written and verbal communication skills.
• Professional demeanor and presentable appearance for live video and networking.

Required skills

• Facebook Business Suite management.
• TikTok content creation, editing and publishing.
• LinkedIn and YouTube marketing.
• Basic graphic design and video editing using Canva, CapCut and Adobe Suite basics.