Digital Marketing Manager

About the role

The Digital Marketing Manager will lead the creation and execution of end‑to‑end digital strategies that drive brand awareness, lead generation and revenue growth for Stretch‑it Concepts Limited. Reporting to senior leadership, you will work across channels to position the company’s products and services in a competitive IT & Telecoms market.

Key responsibilities

• Design and implement comprehensive digital marketing and go‑to‑market plans, including event promotion.
• Conduct market analysis to identify new target audiences – at least two per month.
• Define and prioritize digital channels (SEO, social, email, paid media) for each campaign, selecting three top channels per project.
• Develop content strategies, create landing pages and email automation to support campaigns.
• Map customer journeys for each product and produce the necessary assets (landing pages, automated emails).
• Perform keyword research, on‑page and technical SEO, and optimise up to five website pages each month.
• Execute off‑page SEO and link‑building activities, securing at least one high‑quality backlink per month.
• Manage local SEO and Google My Business assets, updating geotagged images regularly.
• Oversee website maintenance, performance monitoring, security updates and analytics reporting.

Required profile

• Minimum six years (72 months) of hands‑on digital marketing experience, preferably at a senior level.
• Proven track record of developing and executing multi‑channel campaigns that generate measurable results.
• Strong analytical mindset with ability to translate data into actionable insights.
• Excellent communication skills and ability to collaborate with cross‑functional teams.

Required skills

• SEO (on‑page, technical, local)
• Keyword research
• Link building
• Google Analytics
• Google My Business
• Website management and optimisation
• Content strategy and landing page creation