Digital Marketer – Automotive

About the role

The Digital Marketer will drive online demand for new and used vehicles, spare parts, and service bookings. Working closely with sales and product teams, you will create and optimise campaigns that generate showroom visits and qualified leads.

Key responsibilities

• Develop and execute digital marketing strategies aligned with sales targets.
• Manage social media channels, producing content that showcases launches, promotions and brand stories.
• Plan, launch and optimise paid campaigns on Google, Facebook, Instagram, LinkedIn, YouTube and other platforms.
• Perform SEO and SEM activities to improve organic visibility for automotive products.
• Create and manage email marketing programmes to nurture leads and promote offers.
• Monitor performance with analytics tools, reporting on traffic, leads, conversions and sales impact.
• Collaborate with sales teams to produce marketing collateral for events and product launches.
• Maintain online reputation and respond to customer inquiries promptly.

Required profile

• O.N.D or equivalent in Marketing, Mass Communication, Business Administration, Computer Science or related field.
• Minimum 2 years of digital marketing experience, preferably in the automotive sector.
• Strong written and verbal communication skills.
• Ability to manage multiple projects, meet deadlines and analyse campaign data.

Required skills

• Google Ads
• Meta Ads Manager
• Google Analytics
• SEO tools