Brand Manager

About the role

The Brand Manager translates category strategy and growth bets into consumer‑led brand plans and disciplined execution. Working within the Category Growth Squad, the role is the day‑to‑day custodian of assigned brands, turning strategy into clear plans, priorities and performance learning.

Key responsibilities

• Convert category strategy into annual brand plans, 90‑day priorities and execution roadmaps.
• Define brand objectives, activity calendars and success measures aligned with business goals.
• Use consumer, competitor, channel and performance data to identify growth opportunities and risks.
• Recommend portfolio, SKU, pack, pricing and activation actions to strengthen brand power.
• Develop integrated demand‑creation plans across media, digital, social, PR, experiential and trade activation.
• Write agency briefs that connect brand strategy, business objectives, target audience and KPIs.
• Track campaign impact, optimise activity based on ROI and provide performance updates.
• Partner with insights, media, sales, trade marketing, finance, supply chain and R&D to coordinate execution.

Required profile

• Bachelor's degree in Marketing, Business Administration, Commerce or related field.
• 2‑5 years of relevant experience in FMCG, consumer goods or fast‑paced marketing environment.
• Hands‑on exposure to brand management, communication, innovation and commercial execution.
• Proven ability to manage cross‑functional projects and work with agencies.

Required skills

• Strong working knowledge of MS Office, Excel and presentation tools.
• Understanding of brand scorecards, marketing effectiveness, budgets and basic P&L concepts.
• Familiarity with pricing, commercial performance measures and route‑to‑market analysis.
• Experience with innovation/NPD, proposition development, portfolio management and structured post‑launch learning.
• Good grasp of digital, social and media fundamentals.