Trade Marketing Specialist – Agency

About the role

The Trade Marketing Specialist – Agency will bring the BetKing brand to life across KingMakers' extensive retail agent network in Nigeria. You will work both in the office and on the ground, turning strategic plans into visible shop‑level activations, signage, roadshows and product launches.

Key responsibilities

• Coordinate and execute agency marketing initiatives, ensuring alignment with brand and commercial goals.
• Drive shop‑level branding, including signage, in‑shop visibility materials, activations, roadshows and localized promotions.
• Collaborate with Regional Teams, Grandmasters and Master Agents to deepen grassroots engagement.
• Support go‑to‑market launches, preparing agent‑facing communications, training materials and in‑shop assets.
• Design trade marketing collateral such as posters, flyers, banners and basic digital assets using Canva.
• Track and report on activation effectiveness, monitor field execution quality and feed insights back to Product and Marketing.

Required profile

• Mid‑level professional with at least 3 years of relevant experience.
• Comfortable working in a fast‑paced, field‑oriented environment.
• Strong collaboration skills with cross‑functional teams.

Required skills

• Proficiency with Canva for creating visual assets.