Strategy Lead

About the role

We are seeking a dynamic Strategy Lead to drive strategic development across major projects, campaigns and client pitches within our advertising and communications practice. The role combines insight generation, audience journey mapping and close collaboration with creative teams to shape memorable experiences.

Key responsibilities

• Lead strategic development across major projects, campaigns, and client pitches.
• Translate briefs into clear strategic problems, opportunities, and insight territories.
• Develop culturally relevant and human‑centered insights that inspire creative direction.
• Collaborate closely with creative, spatial, and production teams to align strategy with execution.
• Structure audience journeys and experience narratives across projects.
• Review and maintain quality standards for strategic outputs and presentations.
• Mentor and guide junior strategists within the team.
• Contribute to the development of strategic frameworks and department‑wide thinking standards.

Required profile

• Minimum 5 years of experience in strategy, brand planning, experiential marketing, advertising or related fields.
• Proven track record delivering high‑impact campaigns, activations or experience‑led projects.
• Prior leadership or senior strategic role within creative or experiential environments.
• Strong end‑to‑end strategic thinking (brief insight, idea, experience).
• Ability to translate strategy into real‑world audience experiences.
• Excellent storytelling, presentation and narrative development capabilities.
• Deep understanding of consumer behavior, culture and brand engagement.
• Strong communication and stakeholder engagement skills; confident in challenging ideas.

Required skills

What we offer

• Competitive monthly salary.
• Opportunity to lead high‑profile projects and shape brand experiences.
• Collaborative, fast‑paced creative environment.